How can a PT, Dietitian, Consultant use e-commerce

In addition to physical and digital products, you can sell services in your store. Whether you're teaching classes, fixing bikes or consulting people around the world, you can use your online store to help you establish a customer base, sell services online, and grow your business.

Technically speaking, a service is exactly product only selling time and knowhow instead of a physical product. When you add a product to your store, you can uncheck the shipping checkbox to indicate that you are selling a service instead of a physical product. Your service should always include a detailed description of exactly what your buyer receives, how they receive it, and when it will be received.

Adding a service

To sell a service you have to add it to your product catalog and then you need to disable shipping for that product.

Promote your services by using the Buy buttons to add a product card into a landing page or a blog page. This way, customers will be able to place an order directly on that page.

Accepting bookings

Accepting bookings is ideal for small businesses or individuals who take appointments such as DJ’s, babysitters, interior decorators, rental services and others. The booking process can be automated to save time and to avoid unnecessary emails and phone calls. All you have to do is integrate your synced online calendar to your product page.

Add your online calendar to the description. If you have a Google Calendar, for example, get the code for your calendar and paste it into your product description Add a small explanation in the description for your clients on how to make a reservation. Let them know they have to check your calendar before they book with you to make sure you are free.

And there you have it!

If you only have a certain amount of spaces available (for a class for example) you can make the stock level correspond to the number of places you have to offer. The product will state you have no spaces left once the stock reaches zero.

Best practices: Writing service descriptions

Service descriptions are critical to defining the scope of work you are delivering to your customer. They should know what they receive, how and when they receive it.

Detailed service description should include:

  • Deliverables: Tell your customers what you will be providing.
  • Timeframe: when are the deliverables received by your customer.
  • Special conditions and limitations: any special terms and conditions of your service.

Here's an example of a service description from an online store where you can get a nutrition consultation or buy a private cooking class:

Private Farmer's Market Field Trip + Cooking Lesson

[Deliverables] Shopping at the local Farmer's Market sounds great, but once you're there, are you overwhelmed and confused? Concerned you'll buy too much, not enough or that things will go to waste?

You're not alone; most people feel this way and together, we will navigate through all the produce, protein and artisanal olive oils in a simple method using basic techniques suitable for all skill levels.

[Timeframe] This service begins with shopping, then heading to the kitchen and spend a couple of hours preparing food in a simple, yet delicious manner.

With most dishes consisting of less than three ingredients and three steps, you'll fall in love with how easy it is to create beautiful meals in a short period of time that are both good for you, and taste amazing as well!

* Does not include the cost of food.

* Prices subject to change based on travel time.

*No refunds.

On your website add more information about yourself and the services you offer. This can be a couple of sentences of what you offer and how you can help your clients, testimonials, and contact information.