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Product images

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Product images let your customers know what your products look like. You can upload as many images per product, as you like. It is also possible to embed images (and videos) into product descriptions to provide even more details to your customers.

You can set the image size and orientation of product thumbnails in your store with the help of several preset design options in your store admin in the Design section. Quality product images are a key driver of store engagement and sales. Upload at least a few images that show your product in detail from different angles.


Gallery image sizes

You can upload product images of any size up to 20 MB. If you add large and heavy product images, they are automatically compressed, so your products load fast and fit well on both desktop and mobile.

We recommend using JPG, PNG and GIF images in RGB color mode for your products.

Hi-res PNG images with a transparent background may load slowly on category pages or on the storefront page.

Product images look best in a gallery when images appear to be the same size: use a consistent aspect ratio (height-to-width ratio) and orientation for all the product images that you add in a product gallery. This way images display better side by side because they all display the same size.

difference of the images in the gallery


Show the various perspectives of the product such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail.

You can showcase your product in motion using GIFs or adding a 360° product view (with the help of an app).


Adding a product image

You can add an unlimited number of images to every product in your store. We recommend using JPG, PNG and GIF images in RGB color mode for your products.

When you add multiple images to a product, the first uploaded image is considered the main — it shows as a product thumbnail on a category page and that's the first image shown on the product page. To change the main image, drag a different image to the first place. You can also sort the other images by dragging them. Customers will see images in this order in the storefront.


Adding an image to a product option/variation

If you sell products with options (such as color or size), you might want to add different images to different product options. You can do it by using product variations. You can add only one image to each variation. If you want to show more images of a variation, just add them to the main product gallery (or in a description).




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