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Advertising plays a critical role in bringing customers to your online store. However, the vast majority of shoppers aren’t ready to buy when they first browse your catalog. They may hesitate, become distracted, or decide to browse similar products online.

Research suggests 98% of first time visitors who leave your store without completing a purchase will not return unless you bring them back. Retargeting helps you convert window shoppers into paying customers.

How retargeting works

In ecommerce, retargeting helps business owners reach customers who visited their store but didn’t buy anything. Reaching these customers relies on browser cookies. Retargeting tools use cookies to place ads on other sites that a user visits. When used effectively, these ads encourage your customers to continue browsing your store.

A cookie is a special piece of data that is set in a person’s browser and enables tracking of the pages they visit. Every site that uses cookies must inform the user about it. Remember to add a cookie notification to your site.

Advertising to customers already familiar with your store is an effective way to increase sales. finds only 2% of shoppers completing a purchase on their first visit. Retargeting helps to reach the remaining 98% of potential customers who left your store too soon.

Despite the seeming simplicity, you need to carefully use this tool. Pay special attention to the timing, frequency, and context of your advertising. Good retargeting is always a result of a good strategy.

Setting up retargeting ads for your store products

You can enable retargeting with Google Analytics in your store.

Also there are some great apps in App Market to help you build your retargeting campaigns. Explore Facebook & Google Retargeting and Kliken Marketing to effectively convert visitors to buying customers.

Facebook Google Retargeting

Facebook & Google Retargeting app by ROI Hunter Easy includes everything you need to launch effective retargeting ads. Designed to help you grow sales in your store, Facebook and Google Retargeting will help you:

  • Track store visitors and their cart contents
  • Design visually attractive ads with a feature-rich editor
  • Analyze campaign statistics for effective retargeting
  • Place ads within Google and Facebook’s powerful networks

For an additional discovery and continued reach, consider elevating your business with paid FB advertisements. With opportunities to retarget, shoppers who interact with your brand can be retargeted on FB. These Facebook retargeting ads will appear on Facebook sites, and get about two billion visits every month.

If you’ve ever approached Facebook Ad Manager, you’ll be happy to learn that there’s a way to launch ads without even visiting the intimidating dashboards — not to mention setting up those accounts, installing a tracking code on your website, manually generating a CSV product feed for remarketing, making it compliant with Facebook’s requirements, setting up ads, and spending every spare minute afterwards monitoring their performance.

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