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Top sales channels for e-commerce

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Facebook

In the U.S., Facebook accounts for 80% of social referral shares to e-commerce sites

In 2019, ad impressions increased by 37% with average ad prices decreasing by 4%



Instagram

87% of users have visited a site or made a purchase after seeing a brand’s ad

81% of users use Instagram to help research products or services



Google

Across US online retail, Google Shopping Ads now make up 76.4% of retail search ad spend and win 85.3% of all clicks



Amazon

206 million monthly visitors

40% of shoppers start their search on Amazon

50% of Amazon orders come from third party sellers




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