Why should my business advertise?

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Why Should My Business Advertise?

Whether you’ve been in business for the past decade or just starting out, anyone can start advertising today. With Google, you’ll find solutions for each step in your small business journey. If you’re willing to invest time and a little money, then you’re ready to amplify your business with Google Shopping.

As an online seller, your ultimate goal is to attract new buyers without driving up your marketing costs. You might strategically use social media and other platforms to interact with shoppers. Did you know you can attract real customers by getting your product in front of shoppers right when they’re looking for it?

But you don’t want just any old web traffic; you want traffic that results in sales! This is what makes Google Shopping so attractive for e-commerce stores. And for as little as $10 a month, you can get started today.

Need some convincing? Shoppers who click on ads are 50% more likely to make a purchase. This means you need a cross-platform promotion strategy, that includes Google advertising, retargeting, and more! All of which are crucial in converting views to sales.

Meet shoppers when they are:

  • According to a Think With Google survey, 55 percent of people search for products on Google before making a purchase.
  • 51% of shoppers surveyed say they use Google to research a purchase that they plan to make online.
  • And 59% of shoppers surveyed say they research online before they buy to ensure they are making the best
  • possible choice.

Read how this online seller grew their sales:

In just a single month, Sports Obsession took four brick-and-mortar stores online, ran advertising campaigns, and got new customers. The result: $29 in sales for every $1 spent in advertising through Google Shopping.

“Our Father's Day sale was our most successful sale this year, with 75 orders totaling over $6,000 throughout the duration of the sale. We set up multiple Google Shopping Ad campaigns (using Kliken) to drive clicks and sales for specific products and product categories. Between our Google Shopping ads and social media ads, we have generated over 110 sales from completely new customers that were previously unreachable to this business in just one month.”

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